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Introducing YRMC’s HealthConnect for Community Outreach

 Cadu Medina may well be the new, friendlier face of marketing. After four years in the San Francisco office of Young & Rubicam – a global advertising agency – Medina and his family relocated to Prescott, where his wife had spent her childhood. Here, the 40-something Medina launched craf2m (cadumedina.com), a marketing strategy and coaching […]

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Meet Northern Arizona’s Only Expanding Wound Care Center

Yavapai Regional Medical Center (YRMC) offers many programs that distinguish it from other health care providers, and Advanced Wound Care is no doubt among the top on that list. “We’re the only wound care program in Northern Arizona, and have been treating patients in Yavapai County since 2008,” said Cheryl Sofonia, MPH, program manager, Advanced Wound […]

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Digital Outreach Strategies Supporting YRMC’s Vision of Total Healing Environment

For the team at Yavapai Regional Medical Center (YRMC), serving the community has always meant providing high-quality health care services. Recently, however, the definition of “serving the community” has expanded to include providing reliable, expert sourced, up-to-the-minute health care information for people throughout the region. “YRMC’s vision is to create a total healing environment for […]

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Pillow Encouraging Heart-to-Heart Conversations

Pillows are typically used for sleeping, tossing on sectionals and occasionally as a weapon by siblings sharing bedrooms. Jose Torres, M.D., Cardiovascular Surgeon at The James Family Heart Center at YRMC, knows that a certain pillow also can be used to explain complicated heart surgeries to patients and their loved ones. “When I arrived at […]

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A Number You Should Know: Why Cholesterol Counts

  We’ve all heard that it’s important to monitor our cholesterol levels. Cholesterol is produced naturally by your body, but it’s also found in food products that come from animal sources like meat, poultry and dairy products. Even though cholesterol has gotten a bad rap, your body actually needs a certain amount of it to […]

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