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Touchmark feature

Halfway ‘Home’ – Literally and Figuratively

Tom Biel, executive vice president of Touchmark at the Ranch, has a gleam in his eye and broad smile when he tells prospective buyers that the upper-end retirement living facility is half complete. He is right on two counts. First, more than 50 percent of the 45 single-family homes and even more of the 162 […]

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Vincent Randall Feature

Valuing, Protecting the Verde River

Yavapai-Apache leader shares spiritual beliefs about water, urges awareness The Verde River should be treated as “a living spiritual entity,” says Yavapai-Apache Director of Cultural Resources Vincent Randall. Randall was the featured speaker at the Citizens Water Advocacy Group (CWAG) at a May 13 meeting in Prescott. An active in water rights and water issues […]

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AZSoftball Hall of Fame

Housing Arizona’s Softball Hall of Fame

What could be more appropriate in “The Softball Capital of Arizona” than the Arizona Softball Hall of Fame? That is what is in the Grace Sparkes Activity Center at 824 E. Gurley Street in Prescott. For the past 12 years, memorabilia paying tribute to renowned Arizona softball players – male and female – to coaches, […]

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Prescott Scores with Softball Women’s World Series

Prescott, already known as the “Softball Capital of Arizona,” just hit another home run to bolster that image. The city has been selected by the National Softball Association (NSA) as the site for the women’s 2017 Southwest World Series, July 11-16. It is the first time NSA has designated the community for such a prestigious […]

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Seen By Millions, Recognized by Many

Most of us can go shopping locally or travel throughout the country and generally be anonymous. Not so with Alice Ferris. Prescott residents may know Ferris because of her longtime “hands-on” commitment to fundraising, strategic planning and leadership training at the Highlands Center for Natural History. That is a role she has had for almost […]

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Prescott Becoming Favorite Tourism Destination

A recently released visitor and tourism impact study paints a positive picture for Prescott. Among the highlights: The estimated economic impact of direct and indirect effects of visitor spending amounts to more than $340 million for the 2014-2015 year. Prescott is a favored tourist destination in Arizona. Those visiting the area ranked their “Satisfaction Level” […]

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This vividly lighted float is typical of the entries that entertain viewers during the annual Holiday Light Parade around the Courthouse Square

Arizona’s Christmas City Offering Sleigh Full of Events

“Bigger and better than ever!” That is what Kendall Jaspers, executive director of the Prescott Downtown Partnership, says about upcoming events, which have brought worldwide recognition to Prescott as “Arizona’s Christmas City.” Jaspers, with considerable pride, cited a recent article published in USA Today ranking Prescott as a “must see” community in Arizona, especially during […]

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