Every October, countries across the world observe Breast Cancer Awareness Month to increase support and awareness of this disease. According to the Centers for Disease Control (CDC), breast cancer is the second most common cancer among U.S. women.
Yet, the World Health Organization (WHO) does offer some promising data, showing the probability of cancer deaths decreasing steadily from 2000 to 2015. While this downward trend is expected to continue through 2030, there is still no cure, and funds are needed to advance research efforts.
There are countless ways to contribute, and consumers help raise millions of dollars for breast cancer research each year, often by purchasing “pink ribbon” items. However, people should exercise caution when they give to ensure their money is being used as advertised. Use these tips from BBB’s Wise Giving Alliance (BBBWGA) before you donate:
- Shop smart. Some companies donate a portion of the sale of specific items, designated with pink ribbons or packaging. When shopping for “pink ribbon” items, see if the promotion is transparent about which charity it will benefit and how much of the purchase will be donated. Watch out for vague claims of proceeds benefiting unspecified charities.
- Check the charity. Charities accredited with BBBWGA meet the 20 BBB Charity Standards. If you are considering a donation to a charity that is not familiar to you, go to Give.org to view its charity report or find trustworthy organizations to donate to. When researching a charity, pay close attention to its name, as some questionable charities may use names similar to those of established organizations.
- Participate carefully. Some charities host fundraising events in addition to marketing promotions. If this interests you, gather all the important information before signing up. Is there a participation fee or are you required to sign up a minimum number of sponsors? Always research the charity or group organizing the event before you register.
- Take action. If your preferred charity is not holding any events or promotions during Breast Cancer Awareness Month, contact them directly to see how you can volunteer or donate on your own time. Every type of contribution helps!
To view charity reports and find more wise giving tips, visit Give.org.
For more information or to schedule an interview with a BBB spokesperson, please contact Marilyn Huffman at 928-772-3410 or firstname.lastname@example.org.
About the Better Business Bureau Serving the Pacific Southwest.
For more than 100 years, the Better Business Bureau (BBB) has been helping people find businesses and charities they can trust. In 2019, people turned to BBB more than 358 million times by checking more than 232 million business profiles – all available to the public for free at bbb.org. Incorporated locally in 1938, BBB Serving Pacific Southwest covers Greater Arizona and Southern California with key campuses in Phoenix, San Diego, Newport Beach, Prescott, Yuma, and Lake Havasu City. BBB Serving Pacific Southwest is supported by over 19,000 BBB Accredited Businesses, making it one of the largest BBB nationwide. Businesses that earn BBB Accreditation contractually agree and adhere to high standards of ethical business practices in the marketplace. BBB provides objective expertise and educational programs on topics affecting marketplace trust.