Celebrating the New Year at the Whiskey Row New Year’s Eve Boot Drop

The New Year’s Eve Boot Drop returns for its 14th year, offering Northern Arizona’s biggest party right in downtown Prescott. On Tuesday, Dec. 31, 2024, thousands will gather on Whiskey Row to witness the drop of a six-foot illuminated cowboy boot from the Palace Building’s 40-foot flagpole. The celebration includes two drops – one at 10 p.m., aligning with the New York City ball drop, and another at the stroke of midnight, both accompanied by spectacular fireworks.

The Boot Drop not only marks a celebratory end to the holiday season but also highlights Prescott’s rich Western heritage. “The Boot concept represents who we are here in Prescott and is true to our Western heritage. It is one of those events you should add to your bucket list as it’s an unforgettable celebration that brings our community together in joy and hope as we step into the new year together,” said Tracey Horn, founder of the Whiskey Row Boot Drop and owner of Helken & Horn Advertising. “From our humble beginnings just 14 years ago with about 4,000 people, to the more than 20,000 that attend now, it really is the only way to ring in the New Year.”

This year, the event will feature live entertainment by The Instant Classics, a renowned Classic Rock and Top 40s cover band from Phoenix. “The Boot Drop has become a true Prescott tradition and is fun for all ages,” said Matt Brassard of Whiskey Row Boot Drop, LLC. “We are proud to help Prescott close out the holiday season and ring in the new year here on Whiskey Row.”

Attendees can look forward to food from street vendors, a Ferris wheel, carnival games, and prizes throughout the night, with the hosts Leza Lachapelle Dandos of Leza Live 1490AM/103.5FM and Marco Espitia of M & M Entertainment.

Organizers encourage revelers to celebrate responsibly and dress warmly for this outdoor event. The Boot Drop is being touted as an unforgettable celebration and an important tradition that brings the community together in joy and hope for the new year.

The event is presented by Desert Financial Credit Union, Blue Cross Blue Shield of Arizona and Experience Prescott Office of Tourism. QCBN

For more information, contact Matt Brassard at 1-800-975-0013 or visit bootdrop.com.

Additional support provided by Findlay Toyota, ZebraScapes, Ability Remodeling, Cemex, Culver’s of Prescott, Pioneer Title, Springhill Suites, Residence Inn, C4th Home Improvement, APS, NAPA, R & R Auto & Truck Parts, Fancy That!, Bucky’s Casino, Dignity Health, Yavapai Casino, Matt’s Saloon, Lighthouse Coffee Company, The Daily Courier, Blind Brothers Arizona, Black Arrow Native American Jewelry & Art, KPPV106.7FM, KDDL94.3FM, JUAN107.1FM, JACK94.7FM, KQNA1130AM, American Mailer, Hilton Garden Inn, UP2 Productions, Your Home First Magazine, SignalsAZ.com, Sparklight Advertising, Torme, El Gato Azul, Prescott Living, Prescott Now, Magic99.1FM, KAFF92.9FM, Hope Arizona Shine 103.9FM, The Mountain 93.9FM, Hits106, Fun Oldies 1450AM, Prescott Woman Magazine, Bill’s Pizza, Red White & Brew, Talking Glass Media, Hotel St. Michael, Barrett Propane, Hair Station 105, FooteWork Auto License & Title, Quad Cities Business News and Flagstaff Business News.

Courtesy Photo: Thousands of revelers are expected to usher in the New Year with Prescott’s annual tradition.