Create an Interactive Experience: Engage Print and Signs for a Memorable Event

Simply holding an event isn’t necessarily going to be enough, though – you should be doing something to elevate it into a truly interactive experience for each guest. With clever usage of event signs, print materials, promotional items and more, it’s easier than you think to turn an afternoon event into a memorable experience for all. 

Here’s how you can leverage marketing at your next event: 

Signs

Use banner stands or A-frame signs throughout your event to create a sense of consistency with your branding, or use them to gamify the experience. Consider adding QR codes that can be scanned with an attendee’s phone and direct them to a special offer redeemable on your website. Each sign could feature a different code for a different special offer, encouraging your attendees to fully explore the show to collect them all. 

Print

Make sure you have brochures or flyers available at check-in that feature a map of the event and explain unique offerings that take place throughout the day. This is a great opportunity for gamification, too – for example, you may include a stamp collection element in a brochure that encourages attendees to participate in product demos or see showcases throughout the afternoon, after which they would receive a stamp. At the end of the day, they can turn in their brochure and receive a prize based on how many stamps were collected! It encourages them to see everything you have to offer on the show floor. 

Promo

Everybody loves free stuff, and tying in a clever promotional item can help ensure your event is one looked back on fondly by all participants. There are plenty of ways to include promos at your event, whether as a simple welcome gift or as a reward for participating in specific elements of the event. Receiving something fun after seeing a product demonstration will help make it much more memorable for guests! 

Event marketing can be tricky, but it should lead to a fun, memorable time for your guests while still delivering a strong ROI for you. More than half of CEOs reported they believe that event marketing delivers a higher ROI than any other marketing channel! 

If you need help creating a memorable, interactive customer experience at your next event, give us a call – we can help! QCBN

By Shawn Powers

Shawn Powers is the president and owner of Allegra Marketing-Print-Mail. He can be reached at Shawn@AllegraPrescott.com.

For more information, visit AllegraPrescott.com.