Why do you do what you do, what do you believe in, and how can you be more impactful? 
Why should you focus on building a culture of caring? Because it impacts the company’s bottom line. Your company culture impacts employee engagement, and this, in turn, has an impact on retention, and productivity. You’ll also find that culture has an effect on customer experience. If your employees care about customers, then they will love what they do and invest their time and effort into ensuring that customers are happy. On the other hand, employees who don’t care about customers will likely make customers feel undervalued and neglected.
To develop this culture of caring, you need to answer several questions. Why do you do what you do, what do you believe in, and how can you be more impactful? Here are some ways to create a culture of caring for your business.
Clarify Your Purpose.
The first step in building a culture of caring should be to align your beliefs as a company with what you do. To support your company’s purpose, employees must understand it. Apart from that, customers must also believe in that purpose in order to engage with your brand. This means everyone must understand your product and why it matters.
When marketing your products, don’t just focus on telling people what you do. Instead, communicate your company’s “why.” People should understand the belief system that drives your company. For instance, as a company that manufactures cleaning products, you can try to make people know that your focus is not on having them purchase your newest bleach. Instead, communicate that you want to help build a cleaner world. That is the why. Once that purpose is clear, you can move on to the how, which, in this instance, is by making products like the bleach that you want to sell.
Once people understand that you want to build a cleaner world, they will believe in your purpose and trust your products. After all, a company that wants to build a cleaner world will not cut corners or deliver substandard products.
Determine What Drives and Motivates Your Team
It’s crucial to find out what keeps team members engaged, excited and motivated. Therefore, you must find out what they enjoy about their jobs. One of the best ways to find out such information is to conduct a survey. You can also ask for such feedback during meetings. Once you have this information, you can use it to improve the current process in your company. This will enable employees to improve and contribute to their work experiences and it will also help establish unity within the company.
Encourage Transparency
Trust is built on transparency and openness. This is why it’s crucial to share information and to acquire feedback. This will make employees feel like they belong. It’s difficult to establish a culture of caring in an environment where employees feel like they are not appreciated. How can they care for the customers when they feel like the company doesn’t care for them? So, to avoid situations where employees feel like they are not really a part of the company, hold regular check-in meetings and answer questions.
Show Empathy
To create a culture of caring, invest in what’s good for your employees. If you can manage to demonstrate that your organization cares for employees as people, it will be easier for them to reflect the same to everyone who interacts with your brand. Part of caring for your employees is giving them meaningful work and creating a fair work environment. This promotes employee engagement and retention.
These are some of the ways you can create a culture of caring. Please note that you should have a culture of caring in mind even when you are hiring. Focus on candidates that believe in and are ready to help you create a caring culture. When you forge a culture of caring in your company, you can benefit from internal success, which leads to external growth! QCBN
By Jamaal McCoy
Jamaal McCoy is the general manager of Findlay Auto Group Prescott. He can be reached at 928-443-8300 or jmccoy@findlayauto.com.
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