On New Year’s Eve, Saturday, Dec. 31, 2019, from 8 p.m. to 12:30 a.m., the Historic Whiskey Row in downtown Prescott will be the site for the 9th Annual Whiskey Row Boot Drop, presented by Findlay Auto Group Prescott. The event is free to the public, with no admission tickets or passes required for entry. The six-foot illuminated cowboy boot will be slowly lowered down from a 40-foot flagpole from the old historic Palace Building. This year, the boot has been updated with new lights for our crowd’s enjoyment. The last nine years have drawn thousands of people of all ages. Much like the tradition in New York’s Times Square, where a large ball has dropped annually since 1907, the Whiskey Row Boot Drop event has become a Prescott tradition.
There will be a DJ from Magic 99.1 FM spinning tunes, local food vendors, fire dancers, promotional giveaways and more throughout the night. “With the great success of the last eight years, we’re excited to continue this great tradition for folks in the Prescott area and visitors alike. We will continue to have two drops: one at 10 p.m., and the second at midnight. Both drops include fireworks that will ignite off the top of the parking garage behind Whiskey Row. The early drop will coincide with the traditional ‘Ball Drop’ back east as well as letting the folks who turn in early celebrate the New Year,” said Event Organizer Matt Brassard, owner of M & M Entertainment.
“The event was conceptualized in 2009 to encourage travel and tourism to help increase Prescott’s bed tax dollars during the slower season. I’m thrilled to have been a part of bringing the holiday tradition to Prescott, Arizona,” stated Donna Werking, co-founder and owner of Northern AZ Social, LLC, “We are especially thrilled to be working with Findlay Auto Group of Prescott. Their community support has been tremendous in keeping this event alive for now its 9th year!”
The Boot was created five years ago by Stephan Markov of Morgan Signs and is truly a one-of-a-kind piece of art. It is entirely decorated with LED lights that come into play as the clock counts down. This year, the boot has been updated with new lights to keep the event’s signature showpiece exciting for the Boot Drop attendees.
A thank you to all sponsors: M&M Entertainment, Northern AZ Social, LLC., West USA, At Home Store, Rox Media Group; Prescott Living Magazine & Prescott NOW!, NAZ Suns, C4th Home Improvement, Matt’s Saloon, Sparklight, Yavapai Regional Medical Center, The Bird Cage Saloon, Hair Station 105, The Palace Restaurant & Saloon, The City of Prescott, The Prescott Brewing Company, SpringHill Suites, Magic 99.1 , KAFF 92.9, The Eagle 97.9 and The Mountain 93.9, Helken & Horn Advertising Agency, Hotel St Michael, The Daily Courier, Jersey Lilly Saloon, EMI Print Works, Barrett Propane, Prescottenews.com, Costco, APS, Nackard-Pepsi, Murphy’s Restaurant, Prescott Office of Tourism, Gurley St Grill, The Office Cantina, Northern Arizona Pain Institutes, Center for Physical Excellence, Motion Candy Productions, Signals AZ, El Gato Azul, The Plumbing Store, FooteWork, Affinity RV, Prescott Woman Magazine, Blind Brothers Arizona, Sir Speedy and the Prescott Trading Company. Visit the website, BootDrop.com, to see more sponsors, event details, promotions and activities. For further information, contact event organizer Matt Brassard at 928-848-4182. QCBN
By Donna Werking
Donna Werking is the owner of Northern AZ Social, a Prescott digital marketing agency. Contact her: 928-710-7910 or NorthernAZsocial@gmail.com.