Online marketing is, depending on your age, the new frontier for marketing and advertising; some say even more in tune with selling real estate than print media. Although real estate magazines and newspapers are important for buying and selling homes, the Internet has an endless amount of space and can reach people looking to move to Northern Arizona from out of state or even out of the country.
The Internet is your home’s “face” to the world, so it pays to rely on experts to market your home online and use great photography. Highlighting your home using tools like YouTube, Facebook, and interactive mobile applications is vital in today’s real estate market. Even creating your own website of your home is the latest and greatest tool to use. So when you list your home make sure your realtor has a good Internet marketing plan that will have your home stand out among all the Internet clutter.
In addition, utilizing state-of-the-art Internet marketing strategies for real estate, including online videos, slideshows, email marketing campaigns about available properties, even accessing social networking sites like Facebook, Twitter and others, must be a part of the overall marketing plan. This all helps to have your listing “pop up” on the first page. And knowing key words and catch phrases to get noticed by the right buyers should also be integrated.
So when you’re ready to list, ask this question first, “How are you going to market my home on the web?” Experienced professional realtors know.
Realty Executives of Northern Arizona has nine separate offices represented by 130 real estate professionals. Trust them to provide the information you need to make a wise decision. Check the current listings at www.realtyexecutivesaz.com. QCBN
By Don Bonnell
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