“The real goal is freeing up time and energy so business owners can focus on the parts of their work and life they truly enjoy,” Moore said.
Lisa Moore and Leslie Fox, the partnership behind Real Women in AI, have been building businesses together since 2015. Now, they are bringing the innovation of AI to small businesses in an understandable, uncomplicated way that can put hours back into the schedules of those who need them most.
The two start with clients by asking what occupies their time and energy every day, that which takes away from actually doing their business. With the right AI applications, Moore said, business owners, through AI tools, can automate repetitive tasks and complete them in a fraction of the time previously required – everything from creating and sending emails, crafting social media content, compiling slide shows and meeting content, answering phones and scheduling meetings 24/7.
“The real goal is freeing up time and energy so business owners can focus on the parts of their work and life they truly enjoy,” Moore said.
Moore and Fox began to delve into AI out of a need to free up time in their own wellness business. They didn’t originally intend to turn what they learned into a business, but people they knew began to ask them for help, and Real Women in AI was born.
The two began automating aspects of their business about four years ago. “When the AI movement started, we said to each other, “If we do not embrace AI, we may as well close our business because we will be completely left behind,’” Fox said. Going all in, they immersed themselves in education programs, mentorship and daily applications, and then tested the tools in their own businesses.
“We wanted to understand not just how AI works, but how it can be applied with integrity, practicality and to build deeper connections with our customers,” Moore said. “That’s what led us to launch Real Women in AI, a bridge for small businesses to access human-centered AI tools that save time, reduce overwhelm and support growth while honoring their values and unique genius.”
Moore and Fox named their business after they heard a speaker at an event say, “We desperately need women in the AI world.”
“We were already attracting business, and we had a team of people – real women and AI. That momentum led us, in February 2025, to officially name our agency Real Women in AI. We loved the name because it reflects who we are — two real women leading the way — and it also carries a ‘let’s keep it real’ vibe that speaks to our focus on human connection. We’re real women, and we want to be with people, not sitting behind a computer screen all day, every day. There is so much opportunity in just Northern Arizona. There are plenty of people needing help right now,” Moore said.
The two are aware that some people have their doubts about AI and the changes it is bringing. “Skepticism is healthy, and we actually welcome it,” Moore said. “There is a lot of noise out there – scams, hype and fears about AI taking jobs – so it’s natural for businessowners to be cautious.”
AI is not about replacing people, she said, but rather provides tools that make life easier and give back time so owners can spend more time serving their customers, not stuck in administrative tasks. “AI is just a tool. It’s not here to replace people. It’s here to help them do what they already do, only faster and with less stress,” she said.
Real Women in AI starts clients with the services they needed for their own business. “We take something that feels intimidating and show you how it can work in plain language. We implement step by step so you don’t feel overwhelmed,” Moore said.
The women believe both business owners and employees should know at least a bit about AI because business is always changing. “You don’t have to know everything. You just need to know a little bit to be able to converse and say, yes, I do know about that and I can learn more.”
Realizing the need for clear AI knowledge and skills, Moore and Fox are planning to start local classes and events this month. “I’m an educator at heart, and that’s what we do,” she said.
Real Women in AI can assist businesses with setting up and using their own AI tools, or they can implement a custom program and run it through the agency. “Our business is modeled on building relationships, not just sales, and those are the clients that we love to work with,” Moore said. QCBN
By Heidi Dahms Foster
Find more information, visit https://www.realwomeninai.com/.
Courtesy photo: Lisa Moore and Leslie Fox, co-founders of Real Women in AI, are helping small business owners in Prescott Valley and beyond reclaim valuable time through practical, artificial intelligence tools.
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