Rock Your Bath

Paige, who launched Smell ‘N Bomb in July 2020, had been running a direct marketing company for four years when she realized that her true calling was elsewhere. “I loved being a business owner and leader, but I knew marketing wasn’t my passion. I prayed for guidance, and during the pandemic, I had this dream about making bath bombs that could calm nerves and bring people joy while they were stuck at home.”

With a leap of faith, Paige became a kitchen chemist, crafting bath bombs with essential oils, shea butter, baking soda and other ingredients. “A lot of people don’t know there’s a lot of science behind bath bombs. You learn by creating your own recipes to get the result you are looking for – I wanted something that floats, rotates and looks beautiful.”

Despite a few initial hiccups – such as bath bombs that were lumpy, sank or fizzled out in seconds – Paige persevered, fine-tuning her formulas until she found the right amount of fizz, fragrance and form.

Her creations, inspired by the essence of a luxury spa and the look of natural amethyst geodes, quickly set her apart from competitors. “I didn’t want to make the usual round, solid-color bath bombs,” she said, noting she has always loved rocks and enjoyed her college geology class. “I wanted them to look like a work of art, something that would bring a sense of elegance and relaxation into people’s homes.”

After experimenting with sea salt and color, she created her first golden geode. From there, her bath bomb business erupted into soothing gems of aqua, olive green, purple, fuchsia, silver and more.

Since then, Paige’s home-based business has grown every year, selling more than 15,000 bath bombs online and supplying gift shops and businesses like Ambiente: A Landscape Hotel in Sedona. Her most popular fragrance, “Love Spell,” has become a favorite among return customers. For those seeking a more therapeutic touch, she uses essential oils like eucalyptus, lemongrass and lavender.

Now, Paige has her sights set on expanding her operation. She is actively searching for a manufacturing space in downtown Mesa, where she can scale production, store thousands of bath bombs in commercial refrigerators and bring on a team of 10 full-time product makers. “It’s a billion-dollar idea with the right resources and connections,” she said. “I know we can take this to the next level.”

However, her rise to bath bomb bliss has not been without challenges. The increasing costs of materials have made Paige hesitant to hire more staff, despite her business’s growth. Still, she remains optimistic, drawing inspiration from her entrepreneurial idols like Mark Cuban and Lori Greiner of “Shark Tank” fame. “I admire how they started from scratch and grew their businesses through hard work and mentorship. That’s something I want to do: give back and invest in other people’s dreams.”

Paige is also a proud member of Local First Arizona, where she completed a business accelerator program and participates in various networking events. She also gained public speaking experience and feedback through Moonshot’s pitch contest in Maricopa last May. “The connections and support I’ve received have been invaluable.”

Looking ahead, Paige is excited about the growing popularity of her newest product line: shower steamers. These small, fragrant pucks, originally designed to clear congestion, have become a hit for their ability to elevate the shower experience, she says. “People are slowly gravitating toward them. It’s a little luxury that can really brighten your day.”

For Paige, the journey from dream to reality has been both challenging and rewarding. “If you can dream it, you can achieve it,” she said with a smile. “And with the right strategy and support, anything is possible.” QCBN

By Bonnie Stevens, QCBN

For more about Smell ‘N Bomb, go to www.smellnbomb.com.

Hear more from Sheon Paige on Zonie Living at StarWorldwideNetworks.com.

Courtesy Photo: Entrepreneur Sheon Paige is rocking the bath bomb world with her artistically designed geodes, inspired by natural amethyst geodes.