Summit Center Hiring Marketing Director

The Summit Center is pleased to announce Carrie Heinonen has joined the organization as Director of Marketing and Community Relations. The Summit Center is home to Summit Surgery and Recovery Care Center, Northern Arizona Orthopaedics (NAO) and DeRosa Physical Therapy.

Heinonen has more than 19 years’ experience in marketing roles, having spent the last eight years as the Marketing Specialist for Northern Arizona Healthcare, which included Flagstaff Medical Center (FMC) and Verde Valley Medical Center. A Northern Arizona University (NAU) alumna, she started her career in sales and marketing immediately after graduating, while working in places like Seattle, Portland and Tahoe City, Calif., for groups such as Ride Snowboards, Nike, Suncloud and HD96. Eleven years after leaving Flagstaff, she moved back with her husband and daughter and began working for FMC.

Heinonen’s primary responsibilities are broad in scope. She will serve as project manager for all advertising, web, social media, print collateral, physician relations, community outreach and special events. She believes in grassroots, relationship-based marketing and communication methods. Much of her focus will be on resurrecting The Summit Center brand – ensuring the local communities understand the level of care available within its walls, including expert physicians, inpatient and outpatient surgery and physical therapy services. Other goals on the horizon include fostering the existing partnership with NAU Athletics as their preferred team physician practice; co-marketing the Spine and Joint Surgery Center service line at FMC; establishing healthy primary care referral patterns; beginning an educational physician lecture series at the Summit Center; and helping support the launch of the new Urgent Ortho clinic.

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