Imagine you owned a gourmet restaurant with a loyal following but the patrons only paid $15 for a meal that cost you $45 to produce. Hard to survive on that, right? That is the case with orchestras. To survive with lower-than-average COVID ticket sales, and fixed costs like venues and musicians, orchestras around the world need the support of their communities more than ever. Cities such as Paris, London, New York, San Francisco may be large enough to weather the various storms, but what … [Read more...] about Understanding the Business of Orchestras Like Arizona Philharmonic
