Join us for a week of unforgettable rodeo experiences and the celebration of enduring traditions.
Drawing rodeo enthusiasts from across the globe, Prescott Frontier Days invites attendees to immerse themselves in the rich tapestry of Western culture and history dating back to its inaugural celebration on July 4, 1888. This year, the Prescott rodeo is tipping its hat to the women in rodeo as the 2025 theme. The history of women in rodeo at Prescott Frontier Days, Inc., – World’s Oldest Rodeo is rich with trailblazers, traditions and transformative milestones, marking the significant roles women have played in rodeo culture from its earliest days. Known as a proving ground for the best riders, ropers and racers, Prescott’s rodeo set the stage for female competitors to showcase their talent and courage, carving out spaces for women in a largely male-dominated sport.
“As we tip our hats to the women in rodeo, the 2025 theme is more than a tribute – it’s a celebration of the grit, talent and determination that have shaped the sport for generations. In 2025, we honor the women who ride, rope and inspire, leaving an undeniable mark on the legacy of the World’s Oldest Rodeo,” said World’s Oldest Rodeo General Manager Jim Dewey Brown.
The downtown annual rodeo parade, also themed “ Women in Rodeo,” is set to take place at 9 a.m., Saturday, July 5, in downtown Prescott, sponsored by Barrett Propane. During the rodeo parade, we will celebrate the many traditional cowgirls and female rodeo representatives that have helped pave the way for the ladies in rodeo today.
With record-breaking rodeo attendances over the last three years and unprecedented sponsor participation, this year promises to be another triumphant showcase of world-class rodeo competition and family-oriented activities. This year’s highlights include Beau Schueth, a national champion bullfighter who grew up in O’Neill, Nebraska; Quirt Hunt, champion bullfighter, who has been joining the Prescott rodeo for more than two decades; Rockin’ Robbie Hodges, known for his amusing acts as a rodeo clown; the Riata Ranch Cowboy Cowgirls, a fan favorite and talented ladies who master trick riding; and Pro Rodeo Hall of Fame Announcer Randy Corley, joined by Co-Announcer James Horcasitas, to highlight the eight performances.
Finally, the stock contractor, Vold Pro Rodeo Company, makes the Prescott Rodeo go ‘round. Kirsten Vold and her team of pick-up men, Ty Atchison and Dalton Ward, bring the Prescott rodeo together and offer a show that continues to draw new rodeo fans and audiences to the Prescott area every Fourth of July.
The week’s festivities around the rodeo performances will culminate at the annual rodeo dance at the Depot Marketplace/BMO Harris Bank parking lot, offering three nights of music and dance. Thursday night is family night, so bring your entire family to kick up your heels! Saturday nights are slated for ages 21 and older. Tickets for the rodeo dance can be purchased at the door. Join us as we celebrate the enduring spirit of Western traditions at the World’s Oldest Rodeo!
Prescott Frontier Days, Inc. World’s Oldest Rodeo
Performance Schedule: 2025
Performance 1 Monday, June 30, 7:30 p.m.
Performance 2 Tuesday, July 1, 7:30 p.m.
Performance 3 Wednesday, July 2, 7:30 p.m.
Performance 4 Thursday, July 3, 7:30 p.m.
Performance 5 Friday, July 4, 7:30 p.m.
Performance 6 Saturday, July 5, 1:30 p.m.
Performance 7 Saturday, July 5, 7:30 p.m.
Performance 8 Sunday, July 6, 1:30 p.m.
Mutton Bustin’ | Prescott Rodeo Grounds
Monday, June 30, 6 p.m.
Tuesday, July 1, 6 p.m.
Wednesday, July 2, 6 p.m.
Thursday, July 3, 6 p.m.
Friday, July 4, 6 p.m.
Saturday, July 5, 12 p.m.
Saturday, July 5, 6 p.m.
Sunday, July 6, 12 p.m.
Rodeo Days Fine Arts & Crafts Show sponsored by the Prescott Downtown Partnership
Friday, July 4, 9 a.m. – 5 p.m.
Saturday, July 5, 9 a.m. – 5 p.m.
Sunday, July 6, 9 a.m. – 4 p.m.
Rodeo Dance | Depot Marketplace/BMO Harris Bank 303 N. Montezuma, Prescott
Thursday, July 3, 8 p.m. – 12 a.m. – Family Night
Friday, July 4, 8 p.m. – 1 a.m. – Ages 21 and older
Saturday, July 5, 8 p.m. – 1 a.m. – Ages 21 and older
Kiwanis Kiddie Parade, sponsored by the City of Prescott
Friday, July 4, 8:30 a.m. – Cortez & Goodwin Streets
Prescott Frontier Days, Inc. Rodeo Parade, sponsored by Barrett Propane
Saturday, July 5, 9 a.m. – Courthouse Plaza / Goodwin Street
Cowboy Church at the Prescott Frontier Days Rodeo Grounds
Sunday, July 6, 9 a.m. – 10 a.m.
Whiskey Row Boot Race sponsored by Budweiser
Saturday, July 5, 12 p.m. – 1 p.m. | Downtown Prescott, Arizona
Join us for a week of unforgettable rodeo experiences and the celebration of enduring traditions. Prescott Frontier Days, Inc. is dedicated to ensuring that the World’s Oldest Rodeo remains an accessible and family-friendly event. We are pleased to announce that general admission tickets for the 2025 Rodeo are priced at an affordable rate. We want to emphasize the importance of purchasing tickets directly through our official website, www.WorldsOldestRodeo.com, to avoid third-party spam websites. Tickets are on sale now only at www.worldsoldestrodeo.com where you can purchase via our only certified ticket vendor, Rodeo Tickets. The rodeo ticket office is open Monday – Friday, 10 a.m. – 3 p.m. Contact Tickets at 928-445-4320 or Tickets@worldsoldestrodeo.com.
For rodeo inquiries, please contact the rodeo office at 928-445-3103 or email info@worldsoldestrodeo.com. The Prescott rodeo office is located at 840 Rodeo Dr., Prescott, AZ 86305 and open from 9 a.m. to 4 p.m., Monday through Friday. Learn more at www.worldsoldestrodeo.com. QCBN
By Donna Werking
Donna Werking has been marketing the Northern Arizona region since 2006. Northern AZ Social has been named Best Marketing Agency by QCBN for seven consecutive years. She is the co-founder of the New Year’s Eve Boot Drop. In 2022, she was named TOP 3 marketing agencies in Arizona by SocialAppsHQ and also featured on PBS’s Road Trip Nation as an Arizona leader in her industry. Donna also serves on the Board of Advisors for the ACFYC and volunteers her time to her community in Prescott.
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