Attendees are encouraged to dress warmly for this outdoor event and celebrate responsibly.
This year’s milestone event builds on the excitement of last year’s worldwide recognition, when CNN aired the Boot Drop live to a global audience. “It was incredible to see our small-town tradition featured on an international stage,” said Matt Brassard, producer of the Whiskey Row Boot Drop. “We’re thrilled to continue sharing Prescott’s unique charm and Western heritage with the world.”
The celebration will feature two boot drops – one at 10 p.m., to coincide with the New York City ball drop, and another at midnight – each accompanied by spectacular fireworks displays lighting up the Prescott night sky.
The Boot Drop is more than just a party; it’s a celebration of our community and our Western roots. What started 15 years ago with just 4,000 attendees has grown into a tradition that now draws more than 20,000 people. It’s a bucket-list event that brings joy, hope and togetherness as we step into the New Year.
This year’s entertainment lineup includes live music from The Instant Classics, a renowned Classic Rock and Top 40s cover band from Phoenix, ensuring a night of unforgettable energy and fun. Attendees can also enjoy food from local street vendors, carnival games and prizes throughout the evening. Hosting the festivities will be Leza Lachapelle Dandos of Leza Live 1490AM/103.5FM and Marco Espitia of M & M Entertainment.
“The Boot Drop has become a true Prescott tradition, offering something for all ages,” added Brassard. “It’s the perfect way to close out the holiday season and ring in the New Year with family, friends and neighbors.”
Event Details:
- When: Thursday, Dec. 31, 2025
- Where: Whiskey Row, Downtown Prescott
- Highlights: Two boot drops (10 p.m. and midnight), fireworks, live music, food vendors, games and more
Attendees are encouraged to dress warmly for this outdoor event and celebrate responsibly.
The Whiskey Row Boot Drop is presented by Findlay Auto Group Prescott, Blue Cross Blue Shield of Arizona and the Experience Prescott Office of Tourism.
For more information, contact Matt Brassard at 1-800-975-0013 or visit bootdrop.com.
Join us for an unforgettable night of celebration, community, and tradition as we ring in 2026 together in the heart of Prescott! QCBN
By Tracey Horn
Additional support provided by ZebraScapes, Ability Remodeling, Cemex, Springhill Suites, Residence Inn, C4th Home Improvement, APS, Fancy That!, Bucky’s Casino, Dignity Health, Yavapai Casino, Matt’s Saloon, Lighthouse Coffee Company, The Daily Courier, Blind Brothers Arizona, Black Arrow Native American Jewelry & Art, KPPV106.7FM, KDDL94.3FM, JUAN107.1FM, JACK94.7FM, KQNA1130AM, American Mailer, Your Home First Magazine, Sparklight Advertising, Torme, El Gato Azul, Prescott Living, Prescott Now, Magic99.1FM, KAFF92.9FM, Hope Arizona Shine 103.9FM, The Mountain 93.9FM, Hits106, Prescott Woman Magazine, Red White & Brew, Hotel St. Michael, Hair Station 105, FooteWork Auto License & Title, Quad Cities Business News, and Flagstaff Business News.
Tracey Horn launched Helken & Horn Advertising Agency, Inc., in Prescott more than 30 years ago. Since then, Tracey and her team have developed more than 1,000 campaigns for both small and large businesses in Northern Arizona.
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