Courtyards, fountains, balconies and lush landscaping capture old-world coastal sophistication.
Inspired by the Italy’s Amalfi Coast, Forest Villas Hotel continues to be family-owned, handed down to the next generation.
“We built this boutique hotel in 1995 when there was nothing around it. My parents stood on this hill and decided this is where they wanted to build, said Fred Nash. “Our goal is to provide a welcoming environment supported by exceptional customer service.”
Representing that next generation, Nash says the goal is to elevate the homegrown, community-driven hotel to the next level through thoughtful renovations and strategic expansion, positioning it as the premier hotel in Prescott.
Upon entering Forest Villas’ driveway, rose gardens, rippling fountains and private balconies blend with the hilltop view. Inside, the expansive lobby opens to a grand staircase. Crystal chandeliers, a white grand piano, a crackling fireplace and comfortable furniture set the mood. Coffee and cookies welcome guests throughout the day. The resort is also pet friendly.
“Some of the pieces of art in the rooms are from Italy as well as our chandeliers in the lobby,” said General Manager Jane Lenci. “People really love our grand staircase because it is different and unique, fun and whimsical. We have an Italian tapestry above the fireplace, cherubs in some rooms, wood pieces and custom cabinetry.”
The boutique hotel operates around a culture of customer service. “I have worked for brand hotels, and I prefer independent hotels because there’s so much more autonomy to really dive deep into creating the best customer experience possible,” said Lenci, who has served as general manager for nine years. “We’re not held by the rules of a branded corporation, but the expectations of the owners.”
Renovations have kept the hotel updated and well maintained, she added. “Since I started, we began taking little bites of improvement to end up with our dream results.”
The entire pool area and guest bathrooms have been renovated, and the carpet and drapes are new, she said. “We’re currently in the process of replacing furnishings for the rooms—all keeping in tune with the Mediterranean charm and elegance, which is important to us.”
Acreage adjacent to the hotel is to be included in the next phase of renovations. “The views between the hills of Prescott Valley are probably the best in town,” she said. “So that would encompass our dream to build a fine upper- mid-level resort.”
Cindy Moore of Delaware has stayed at Forest Villas twice. “We enjoy the lovely rose gardens or sitting in the plush and upscale environment of the spacious lobby with a glass of wine.”
She noted that hotel staff members are friendly and helpful. “They really go out of their way to make us feel welcome.”
Events such as weddings, vow renewals, corporate meetings and church retreats are popular at Forest Villas Hotel, as well. “It brings me to tears to watch the brides come down that staircase,” said Lenci.
Prescott and Verde Valley locals also enjoy Forest Villas for a staycation, she said. QCBN
By V. Ronnie Tierney, QCBN
Forest Villas Hotel is located at 3645 Lee Circle, in Prescott. For more information, call 928-717-1200.
Courtesy Photo: The boutique hotel promotes indoor-outdoor living, with courtyards, balconies and lush vegetation.
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