Area outdoor enthusiasts have new options for adventuring with the recently opened MULE Expedition Outfitters in Prescott Valley, especially those with a passion for “overlanding,” a popular style of self-sufficient trekking by vehicle. MULE Expedition Outfitters got its start when Joe and Dana Marshall, shortly after marrying in 2010, started building a Volkswagen Vanagon Westfalia […]
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LOCAL NEWS

Tara Fine Thai Cuisine Expands Flavor and Reach in Downtown Prescott
Prescott’s Tara Fine Thai Cuisine restaurant has been a popular fine dining option for both visitors and local food lovers in Prescott for 10 years. Now, the eatery is expanding its menus and adding new takeout and delivery options. Chef Somrudee Olch originally founded Tara Thai in Sedona. He later sold the restaurant to his […]

Moonshot Statewide Pitch Winner Aims to Help Arizona Mines Boost Productivity
While studying how pathogens move through water systems in hospitals, lakes and wastewater plants for her graduate research at Arizona State University, Ashley Heida, Ph.D., had a breakthrough idea. The same mathematical models she used to simulate disease spread, she realized, could be applied to mining operations to improve efficiency and sustainability. That insight led […]
Community Profile

Homegrown Leadership: Traci Lira Brings Heart and Vision to Prescott Valley Neighborhood Services
Prescott Valley’s new Neighborhood Services Director Traci Lira has a particular understanding of the community she now serves. The Neighborhood Services Department is relatively new, since October 2023, and currently oversees Prescott Valley’s Code Compliance, Animal Services, Community Development Block Grants and other neighborhood concerns. Lira has served as the department’s deputy director since November […]

Fire Chief John Feddema Takes the Helm
Central Yavapai Fire and Medical Authority’s John Feddema didn’t dream of becoming a fire chief when he began his firefighting career. He had hoped to move through the ranks and perhaps retire as a captain, but today, he heads up the 188-person department that serves 106,000 residents in 369 square miles of Yavapai County. Feddema […]

From England to Arizona, Reuben Hawkins Blends Global Experience with Local Western Flair
Some may find it surprising to find a high-impact video production and marketing business like Bright Spark Media in the humble town of Camp Verde, but for owner Reuben Hawkins, it’s the perfect fit. Helping seven- and eight- figure businesses grow with high-impact video production and marketing, Bright Spark Media works with clients nationwide, transforming […]
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Vermillion Homes: Building Northern Arizona’s Legacy of Quality and Integrity
Vermillion Homes, Northern Arizona’s premier custom home builder, continues to set a high standard for excellence, transparency and craftsmanship in residential construction. Founded and led by Tim Vermillion, a seasoned homebuilding professional with more than three decades of industry experience, the company is leaving a lasting imprint across Yavapai County with homes built to stand […]

Accessorizing Your Hearing
Technology is constantly evolving, often at a rapid pace, with the goal of improving and simplifying the experience of the user. If you buy a new phone, you get a pair of wireless earbuds. Hearing aids are similar. While modern hearing aids can significantly improve a wearer’s quality of life, some situations could still be […]

Avoid Holiday Headaches with Plumbing Tips to Keep Your Home Flowing Smoothly
Welcome to “At Home With Tom & Sandy.” We are here to give you the inside scoop and tips on everything A to Z for your home, and we love talking about the construction industry. Settle in, enjoy and have fun reading our column. We sure do enjoy sharing our words with you. Thanks for […]

OERizona Network, Including Yavapai College, Named Finalist in Education Awards
OERizona Network, an alliance of Arizona colleges and universities committed to improving student access to higher education through open educational resources, has been named a finalist in the 2025 Open Education Awards for Excellence. “This award is a mechanism for recognizing open education work around the world,” said Yavapai College Director of Academic Initiatives Megan […]

Why I’m Passionate About Serving the Quad Cities
Prescott may be where my journey began, but the Quad Cities as a whole has captured my heart. These communities are built on connection, kindness and a genuine sense of belonging. Over the years, my experience as a local business owner has deepened my appreciation for the people and spirit that make this area so […]




