Bob Been enjoys serving customers, inspiring others, giving back.
Been was born in Chateauroux, France. His father served in the Army Air Corps and later the U.S. Air Force. Growing up on a 100-acre farm in the Phoenix area, Been learned the work ethic and problem-solving skills that have defined his career. From the time he was 14, he also assisted his father in his side job of appliance repair and helped to manage a campground, where he learned about RV repair and cleaning.
After college, Been established a mobile RV repair service in Scottsdale. In 1979, he bought a Mobil service station in Scottsdale. He subsisted on service work during the time when gas supplies were scarce. “All my money was invested, so I had to stick it out,” he said. He specialized in RV repair and expanded to four Mobil stations in the Phoenix area and one in north Las Vegas, Nevada.
Been soon found that traveling customers wanted snacks and drinks while they waited for service and repairs. To meet the need, he put in the first service station convenience store in Scottsdale. He called snack and drink distributors, added cigarettes and candy, built shelves and a counter, and put his cash register in the new snack shop. The concept was wildly popular.
Eventually, Been sold all five Mobil stations and took some time with family. He also moved to California for a time. “I didn’t like it. I came back,” he said. He landed in Prescott Valley, working for the former Many Trails RV. Then, he went to work for York Motors in Prescott.
Because Been had so many people asking for help to sell their RVs, Fred York suggested bringing some of them onto the York lot. They made room on the small lot, started selling consignment RVs, and York and Been became business partners with several others. Sales soon expanded and the group sold the downtown lot and bought an old dealership property on Iron Springs Road where they built the Dodge/Chrysler/Jeep and RV dealerships, and rebranded the RV business from York Motors to Affinity RV Sales, Service and Rentals.
When searching for a name for the rebranding, Been said seven names were on the table for consideration. When he found the word “affinity” in the dictionary, he was taken by the definition: “A natural feeling of kinship that brings people or things together.”
“We felt that name emphasized a lifestyle-oriented approach rather than transactional sales like cars or houses,” Been said.
At Affinity, Been worked to provide excellent customer service for RV owners, ensuring that customer needs beyond sales were met. He has always believed in building strong relationships in business and in the community.
After more than 20 years at the head of Affinity, Been was approached by Jon Ferrando of Blue Compass RV, who had founded AutoNation. Blue Compass was buying dealerships. But then the COVID pandemic came into the picture and eventually halted the acquisition negotiations.
COVID shut down Affinity RV and sent employees home until the business was deemed essential because so many people were living in their RVs during the pandemic. Been brought as many of his employees back as wanted to return and when a sale to Blue Compass was finalized, the company kept those employees on.
Been originally stayed on as general manager at Blue Compass. Today, he is vice president for industry relations, where he oversees legislation, supplier relations, community integration and more. He also continues to write about and share his experiences, with an aim to inspiring others in the industry. He hasn’t regretted his decision, notably because he is so impressed with the Blue Compass business model.
“Blue Compass is so far advanced from what the typical RV business looks like. They are so well organized yet flexible in every facet of the dealership,” he said. That advancement includes extensive and easily accessible information for both employees and customers.
Throughout his extensive career, Been says he loves living in the Quad Cities, where he has not only watched the area grow, but has been deeply involved. “Let’s go back 25 years and picture yourself where you were. The people are still in your life, you know the kids and some of the grandkids now. And it’s just an amazing community. I’ve been asked to participate in so many different economic committees, roundtables and election committees. The diversity that the people want you to participate in and love the fact that you’re there has never stopped amazing me.”
WHAT MAKES ME HAPPY
I am most proud of my contributions to the RV industry, community development and my emphasis on service-oriented business practices. I’m also passionate about helping the Quad Cities communities wherever there is a need.
SECRET TO SUCCESS
I value the friendships and professional relationships built over the years. I attribute my success to the great people I have surrounded myself with. My daughter, Michelle, has had a significant personal influence on my life. She is my best friend.
BEST ADVICE CAME FROM DAD
Business can get very complex. You can be running like a sewing machine and the market can change in a minute. Interest rates can change, COVID can happen, the Great Recession can happen. My dad told me, “It’s only the people that you keep who are going to keep you out of trouble.” I just found my best people and my best communicators. They’re the ones who took me through it.
ADVICE TO YOUNG ENTREPRENEURS
Go baby, go! It is such a rush. I don’t care if it’s a small business or a really big business, that’s only in the eyes of the beholder. Until you just say, “I’m going to do it,” it’ll never happen. I never in my life thought I would be where I’m sitting today.
THERE’S NO PLACE LIKE HOME
I’ve been all over the world and I don’t care if I’m gone for five days or five weeks, I can’t wait to come home. QCBN
By Heidi Dahms Foster, QCBN
Photo by Heidi Dahms Foster: Bob Been says the name Affinity RV Sales, Service and Rentals came from the feeling that RVs offer more of a lifestyle and kinship, rather than just a vehicle for transportation.