The 3rd Annual Boot Drop will be the centerpiece of Prescott’s New Year’s Eve celebration, Tuesday, Dec. 31 from 8 p.m. to 1 a.m. on Historic Whiskey Row.
Presented by the City of Prescott and the Prescott Chamber of Commerce, a six-foot illuminated cowboy boot will be slowly lowered down from a 70-foot Prescott Fire Department engine truck ladder to honor the fallen Hotshots.
Much like the tradition in New York’s Times Square, where a large ball has dropped annually since 1907, the Boot Drop event is a new tradition that will continue year after year. The event will include a DJ from the station spinning tunes, local food vendors and prize giveaways throughout the night. Thousands are expected to attend.
“With the great success of the last two years, we decided to continue to have two drops; one at 10 p.m., and the second at midnight with fireworks that will ignite off the top of the parking garage right behind Whiskey Row. The early drop will coincide with the traditional ‘Ball Drop’ back east as well as letting the folks who turn in early celebrate the New Year,” said Tracey Horn, owner of Helken & Horn Advertising Agency, who is assisting with the event planning. “This is a community event to help the businesses downtown and the area at large. Hotel rooms and restaurants benefit from the out-of-town crowds the event attracts.”
The Boot was created two years ago by Stephan Markov of Morgan Signs as a unique piece of art. It is entirely decorated with LED lights that come into play as the clock counts down. QCBN
For more information, contact Horn at 928-776-0234 or Dave Maurer at the Prescott Chamber of Commerce 928-445-2000.
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