Choosing a realtor just because you saw a sign in a front yard or a picture in the Internet is akin to buying stocks with a dartboard…and just about as fiscally responsible. With a whopping million plus real estate agents in America, you can bet that at times your interests are not always perfectly aligned with their interests.
When buying a home, many people look for a house first and a realtor second. But you’ll come out ahead if pick the right real estate professional first. Contact a reputable realty firm and ask for a real estate professional with experience in the area that you are interested. Find out if they work full time or if real estate is something they do to make extra money on the side. Ask for references and don’t be afraid to ask questions. Remember, you could be working closely with your realtor for several weeks, so you want to make sure they are the kind of person you would want on your team.
If you are looking to sell, ask how they will market your property. Check out their marketing materials and whether they have a strong Internet presence. Request to see some of their online marketing, like YouTube, Realtor.com, social media outlets and others. Ask for references from other sellers in the area and their level of knowledge of your location and what your home has to offer compared to other comparable properties to properly set a listing price. With more than 90 percent of all buyers looking online first, it can make all the difference with features like online home tours wowing prospects before they ever set foot in your home.
Remember, since your home is likely the biggest investment you’ll ever make, picking the right realtor is the first big step. Choose wisely. QCBN
By Don Bonnell
Realty Executives of Northern Arizona has nine separate offices represented by 130 real estate professionals. Trust them to provide the information you need to make a wise decision. Check the current listings at www.realtyexecutivesaz.com.
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