Considering the Right Promotional Product for your Brand and Purpose

Promotional products, otherwise known as merch or swag, are a great way to promote your business. These can be any number of items such as pens, shirts, stickers and water bottles, to name a few. The purpose of promotional products is found in its name, they are to promote your business, your cause or your brand. In a general sense, promotional products are any item that has your logo on it that is used to raise awareness of your cause.

When choosing an item, it’s important to keep in mind who your target market is and how you plan to use the item in your advertising campaign. For example, if your target market is higher end, you want to get an item that has a higher perceived value or quality. You also want the item to be useful and reusable, that way after using your item and seeing your logo you will be at the front of their mind when something related to your business comes up. The next thing to consider is the quality of the product. If it breaks or your logo wears off quickly, then the item no longer serves the purpose of displaying and promoting your brand. Quality is not always the highest priority; for example, if you have a limited-time promotion, something cheap that draws people in might be a good fit.

With tens of thousands of items to choose from, how do you know which ones will be suitable for you and what will be the best item given your unique circumstances? Getting in touch with a promotional products advisor who can curate a list of items, has connections with the vendors and knows which vendors offer quality products will streamline the process to ensure the success of your promotional products campaign. QCBN

By Vance Janckila

Vance Janckila is the production manager at Arizona Cap & Apparel. He specializes in decorating apparel using several techniques, such as screen printing and direct-to-garment printing. For more information, visit arizonacap.com.