Theara founder offers brain-training exercises, coaching.
“Neurodiversity is the belief that neurological disabilities and differences are not the result of faulty biology but rather the result of natural neurological variation,” Rosales said. “Conditions such as Attention Deficit Hyperactivity Disorder (ADHD), dyslexia, obsessive-compulsive disorder (OCD), autism, Tourette’s, giftedness and dyscalculia fall under the ND umbrella.”
As co-founder of two of the first virtual schools in Arizona, Marana Distance Learning K12 and Northern Arizona Distance Learning, and with a 25-year career in public education, Rosales has developed Theara, providing online training and coaching programs using simple brain-training exercises.
According to Rosales, about 15% to 22% of the global population could be considered neurodiverse.
Her passion for the Neurodiversity Movement is very personal, as she has ADHD. “I am determined to eradicate the negative stigma and wear my ADHD identity like a badge of honor.”
In addition, two of Rosales’ children are neuro-distinct, with ADHD and dyslexia. “My second son was diagnosed with a very complex ND profile. He had very few intelligible words until he was almost 4 years old. Our journey was very challenging and I decided to use my experience to light the way for others navigating the same journey.”
When contemplating the name for her business, Rosales said the word “Ara” kept coming to mind. “Turned out the name Ara meant ‘a table of offerings.’ I left a well-established career to bring all my best to the table to offer to others.”
Her support options for the neurodiverse include Cognitive Coaching, ND Advocacy, DEI Consulting and the Theara Academy. “Theara Academy provides online education options that provide individuals the roadmap I didn’t have: Know the Way at Home, which helps families just beginning their ND journey, Know the Way at School, for educators and parents, Know the Way at Work, for employers and employees and EMERGE ND for Neurodivergents seeking to better manage, embrace and share their ND identity,” she said.
Acronyms, including JOY, BRIDGE, RESET, CONNECT and REACH, are used as brain training tools to help ND people build connections and improve personal development.
Avondale Registered Nurse, wife and mother Lisa Diggs, who is ADHD, bi-polar and OCD, has been coached by Rosales for more than two years on a bi-weekly routine. “Renee has been an amazing resource and her tools have helped me maintain and stabilize my mind on everything I have going on,” she said. “I learn very well with the Theara acronyms and especially like JOY. My husband noticed how this has helped me and he is now listening to our Zoom meetings as well.” Along with ND, Diggs is also battling cancer and going through chemotherapy.
Born in Akron, Ohio, Rosales met her husband, Flagstaff Foot Doctors owner, Dr. Anthony Rosales, D.P.M., in Cleveland, Ohio. “Anthony was placed for his residency in Tucson, so we moved out West. I started my master’s at University of Arizona (UA) and completed it in Flagstaff in 2005. I also worked at Flagstaff High School and established the Mesa Distance Learning program there, as well as teaching English.”
Leaving her career in education and developing Theara was a personal process for Rosales. When contemplating the name for her business, Rosales said the word “Ara” kept coming to mind. She discovered “Ara” meant a table of offerings. “I left a well-established career to bring all my best to the table to offer to others. I chose to leave the comfort of a secure career with the goal of helping people through the challenges of ND. Theara is the culmination of all I have learned along the way.”
Theara Chief Operating Officer Wanda Tompkins left a 30-plus year career in retail to join Rosales on the Theara team. “I’ve never worked with my best friend before and it’s been great. Learning the acronyms is not just for ND individuals. It really helps anyone with better communication, better awareness and helps to refocus on where we need to be. It’s a huge positive in my life. I like to think of it as learning a new language.”
“Wanda and I have done collaborative work together and she has incredible skills in management and business operation. I wanted a team member who could bring those pieces into the operation,” said Rosales.
Theara’s Masterclass is a monthly live online coaching session where members can speak directly with Renee and other ND parents. “Our Masterclass is a group of families across the world who connect and can help each other navigate their journey. They build lasting relationships and find practical advice on strategies, situational management techniques, learning how to effectively communicate and other valuable support,” said Rosales.
Ronin Media Network Chief Revenue Officer Jason Rhude has been involved with the Masterclass for more than a year. “I’ve been taking her classes to better understand how to interact with people with ND in order to make a more cohesive work environment and understand how to identify and utilize these skills so people can thrive,” said Rhude. QCBN
By V. Ronnie Tierney, QCBN
Photos by V. Ronnie Tierney, Fresh Focuses Photography: With ADHD herself and two neurodiverse children, Renee Rosales is passionate about eradicating the stigma associated with neurodiverse conditions.
Leave a Reply