When you think about growing your brand, what comes to mind? Social media ads, print marketing or a standout website? While these are vital tools, there’s something equally impactful that often gets overlooked: promotional items with your logo. Whether embroidered on shirts, printed on mugs or displayed on reusable tote bags, logos on promotional items can elevate your brand in ways you may never have imagined. Here’s why strategic logo placement on everyday items is a branding game-changer. … [Read more...] about The Power of Logos on Promotional Items
Eva Janckila
Branded Apparel Trends to Watch
The branded apparel industry continues to evolve in 2025, powered by shifting consumer preferences. Tapping into these trends will enhance your branding image. For marketing professionals looking to stay ahead, here’s what consumers are looking for. Understanding these trends will give insight and strategies for new ways to connect with your customers. 1. Sustainable and Ethical Fashion Today’s consumers aren’t just purchasing clothing; they’re making a statement. Eco-conscious buyers are … [Read more...] about Branded Apparel Trends to Watch
The Power of Promotional Products: Do They Really Work?
Promotional products have long been a cornerstone of marketing strategies, but just how effective are they? Do they truly engage consumers and lead to higher brand awareness and sales? The answer lies not only in the impressive statistics but also in the undeniable impact these items have on consumer behavior. The Popularity of Promotional Products Promotional products, often referred to as swag or branded giveaways, are items distributed by companies to promote their brand, products or … [Read more...] about The Power of Promotional Products: Do They Really Work?
Beyond Drinkware: Unique and Trendy Branded Items for Your Business
When it comes to branding and leaving a lasting impression, promotional items are a timeless strategy. But let’s be honest: How many coffee mugs, water bottles or baseball caps can people really use? If you’re feeling stuck in the cycle of handing out drinkware or t-shirts again, it’s time to shake things up. We recently returned from an exciting tradeshow in Las Vegas, where we uncovered some of the hottest trends in promotional products. If you’re looking for innovative and practical ways to … [Read more...] about Beyond Drinkware: Unique and Trendy Branded Items for Your Business
Bringing Your Brand to Life
Branding – it’s the heart and soul of your business. It’s more than just a logo; it’s how the world perceives your company. For small business owners, marketing managers and entrepreneurs, branding is not just important – it’s essential. Done well, it can distinguish your business in an otherwise cluttered marketplace. But here’s a key takeaway for today’s branding strategy: It’s all about being consistent and constant. One often overlooked aspect of branding is putting your logo to work in … [Read more...] about Bringing Your Brand to Life
T-Shirt Season: Time to Show Off Your Brand
Summer is coming and everyone is getting ready for the warmer weather and outdoor events. Spring is the right time to order your apparel and promotional items for the season change. There are many great options to make the season safer and more enjoyable as you promote your business or event. Many businesses are looking for great ways to promote their company with promotional products made for warmer weather. Some fun product ideas are coolers, water bottles, sunscreen packs, sunglasses, … [Read more...] about T-Shirt Season: Time to Show Off Your Brand
Keeping Your Brand on Top with Baseball Caps
Caps are a trendy accessory that are appreciated by a wide range of people, from outdoor workers to fashionistas alike. Besides being practical and fashionable, they’ve also become popular choice for companies to promote their brand. With so many styles, colors and patterns from which to choose, it’s easy to find the perfect cap for your needs. Caps come in two basic styles: a five-panel or six-panel. This refers to the number of fabric pieces needed to complete the crown, or top of the cap. … [Read more...] about Keeping Your Brand on Top with Baseball Caps
Exploring Screen Printing for Businesses
Screen printing is an ancient art form that originates from China during the Song Dynasty (960-1279). It was used to decorate fabric and other surfaces with decorative motifs by pushing ink through a silk mesh screen. Modern screen printing is much the same as it was in the past; however, nowadays the mesh is a synthetic rather than a natural fiber. Screen printing is a popular technique used by many businesses and individuals for making custom apparel. It can be used to decorate everything from … [Read more...] about Exploring Screen Printing for Businesses
Considering the Professional Look of Embroidery
The art of adding embroidery on clothing changed little for more than 2,000 years. Embroidery, seen as early as the 3rd century in Asia, spread to Europe as trade routes opened. Traditionally, it was used as a rich, decorative option for royalty and others of high status. In modern times, however, it has become a popular choice of decoration for successful business owners. To many business owners, embroidery adds professionalism and sophistication to corporate, branded apparel. Throughout the … [Read more...] about Considering the Professional Look of Embroidery
