To survive now and in the future, businesses must create an operational environment that can flex to future challenges. 
Small businesses may have a narrower margin with which to withstand the upheaval of a global pandemic, or an economic downturn, but these businesses do possess one advantage over the large enterprise. If a “mom and pop” or small business recognizes the need to engender agility, there are fewer team members to convince and it is easier to turn the ship quickly. That does not mean that a business can avoid the commitment to continuous improvement. There is still a need to look at how things are done, and to comprehensively analyze what customers wanted last year, versus what they want this year.
Understanding trends, patterns and changes, and responding to those changes, is crucial to success. During the pandemic, local businesses struggled with issues involving in-person buyers vs. online presence. A tour company could no longer count on visitors to the area, and the very immediate issue was how to generate revenue. A retail store owner could not count on an influx of shoppers walking through the door.
During this time of change, the wise business owner tried to reimagine his products and services and find ways to connect with customers online and to create a flexible business environment that could carry him through the uncertain times and be agile enough to survive what might come next. To survive now and in the future, businesses must create an operational environment that can flex to future challenges. Managers must cut expenses and have a detailed understanding of what products and services to keep, what to change when business falls off, and how to prepare for continuous improvement and business reinvention.
Books and workshops can help, but the business owner must truly engage and change the management approach, the way team members are trained, how involved the team is in the day-to-day operation, and how team members can contribute to and adapt to change. Every aspect of the business – from location to hiring and training, to business investments, to product and service choices, to the competitive landscape, the efficiency of ordering, supply networks and day-to-day operations – must reflect a culture of team involvement, fact-based decisions and solid analysis of how to prepare for, and adapt to, change.
While small businesses may need support and advice to enable this kind of change and to create a foundation for agility, most cannot afford the expense of a business consultant. That’s where SCORE comes in. SCORE provides free counseling to small businesses. SCORE (the Service Corps of Retired Executives) was founded in 1964, and it is a non-profit arm of the Small Business Administration (SBA). Today, the SCORE team is comprised of active and retired business professionals who volunteer their time to provide free and confidential business advice to start-up businesses, businesses wishing to expand and small businesses facing the challenges of the COVID-19 economy and trying to prepare for the future.
These services are available to all small businesses, and SCORE provides subject matter experts and mentors who focus on all types of issues, challenges and business problems and opportunities. If you wish to explore these services, you can contact the team at 928-778-7438, via NorthernArizona.SCORE.org, or on social media at facebook.com/SCORENorthernArizona. QCBN
By Susan Obijiski
Susan Obijiski is a business consultant and Certified SCORE Mentor. Obijiski has more than 40 years of experience as a business executive and manager, and has worked in retail, in the arts, and for large and small corporations in software development, product development, quality management and other disciplines. She serves on the Sedona Chamber of Commerce Board of Directors and has served as board chair for Simmons Graduate School of Management. She manages content for software companies creating articles, white papers, web content, blogs and technical content and has published four novels.
